Current:Home > ContactAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -ProfitSphere Academy
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-16 06:09:03
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (53748)
Related
- Skins Game to make return to Thanksgiving week with a modern look
- Celebrate International Women's Day With These 24 Feminist Finds
- The Masked Singer: This Grammy Winner Was Just Unmasked
- Feel Like an It Girl With These 16 Lululemon Bags: Belt Bags, Crossbodies, Backpacks, and More
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- Black TikTok Creators Are On Strike To Protest A Lack Of Credit For Their Work
- 4 people found dead near the beach in Cancun's hotel area
- Kate Spade 24-Hour Flash Deal: Get This $280 Crossbody Bag for Just $59
- The Best Stocking Stuffers Under $25
- State Department confirms kidnapping of American couple in Haiti
Ranking
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Taliban bars Afghan women from working for U.N. in latest blow to women's rights and vital humanitarian work
- U.S. troops diagnosed with traumatic brain injuries after attacks in Syria
- Kim Kardashian’s SKIMS Perfects Activewear With Squat-Proof Performance Collection
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- At least 40 killed as fire tears through migrant detention center in Mexico border city
- King Charles III's coronation invitation shows new title for Queen Camilla
- Black TikTok Creators Are On Strike To Protest A Lack Of Credit For Their Work
Recommendation
Average rate on 30
Naked and Afraid Is Bringing Back 4 Past Survivalists for Their Ultimate Redemption
Vanderpump Rules' Lala Kent Says She'd Never Trust Raquel Leviss Around Her Man in New Teaser
Baby Products That I Use in My Own Beauty Routine as an Adult With Sensitive Skin
US appeals court rejects Nasdaq’s diversity rules for company boards
Jeff Bezos Built Amazon 27 Years Ago. He Now Steps Down As CEO At Critical Time
U.K. cows could get methane suppressing products in effort to reduce farm greenhouse gas emissions
Vanessa Bryant Returns to Lakers Arena for First Time Since Kobe and Gianna's Memorial